A recent Tallo study reminded us that academic programs, which serve as a key driver of a student's future job prospects, are the #1 reason students choose a particular college. Promoting the appeal of academic programs is certainly not new, but there is a growing expectation to share the value of each program. For this reason, it is important for colleges and universities to leverage enrollment marketing services.
At a high level, enrollment marketing services are a combination of content and strategies that help institutions market academic programs to prospective students. The goal of those strategies is to drive more applications and campus tours that will lead to increased enrollment.
Content kits provide colleges with a series of ready-to-use infographics, images, videos and more that can be utilized across marketing channels.
Beyond content kits, schools may leverage enrollment marketing materials to help them effectively market programs to prospective students.
Enrollment marketing is an important part of any school’s enrollment and retention strategy, reach out to Rize Education to learn more about how you can leverage our Enrollment Marketing Service.