Rize’s Digital Marketing program, designed with academic and industry experts, integrates with your existing Marketing curricula and adds cutting-edge digital marketing courses in topics such as social media, influencer marketing, and marketing data analytics.
Students who complete this program will have the opportunity to earn up to 6 certifications from HubSpot and Google and will exit with immediately applicable hands-on projects – expanding any traditional Marketing program with specialized hard skills employers are seeking. Innovate your campus with this high-demand program and fully equip your students with the expertise they need to thrive in today’s competitive job market.
You can launch this Digital Marketing program by adding 7 Rize courses to your existing catalog, enabling you to market a Digital Marketing degree to prospective students in as little as one semester.
Additionally, this program offers a career navigations course, "Career Navigation and Exploration in Digital Marketing". In this experimental 200-level course, we will help students explore career and salary outcomes, learn the skills they need to navigate the job market, and build confidence in their ability to secure an exceptional career after graduation. We’ll give them insight into what a career or job in the Digital Marketing field would actually look like day-to-day.
Expand below to read the course descriptions.
Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.
The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that.
Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage.
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition.
“Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity.
This course will help you find a job in Digital Marketing that excites you and meets your financial needs. Not just any job; one that excites you and meets your financial needs. You will explore career paths, potential salaries, and the skills required to achieve those salaries. This exploration will help you identify target jobs and opportunities. You will then plan the steps needed to achieve your goals and begin executing that plan.
In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels.
