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Digital Marketing

Stackable certifications
$138k Marketing Manager median salary
6% projected job growth
This program offers a career navigation course*
Turn social media expertise into a valuable career with this hard skill building degree.

An understanding of social media, the web & digital interactions is increasingly valuable across industries.

When combined with the hard skills your students could learn in this Digital Marketing degree program, this attractive major expands a traditional marketing program with specialized knowledge that appeals to students, parents, and employers.

Add a digital marketing degree to your catalog

Digital Marketing is driving all marketing growth.
New skills are in demand.
Students want in.

Hubspot & Google certifications
for a stand-out resume
Median salary for marketing managers
Projected job growth over the next 10 years

What makes the Rize Digital Marketing program attractive to prospective students

CFP Real World Projects
Flexible Schedules CFP Rize Education
Build Financial CFP Rize Education

Real-World Courses Taught by Qualified Professional & Academic Experts in the Marketing Field

Each Rize program has a dedicated curriculum committee comprised of faculty & industry experts in the program's subject area.

These experts understand the needs of hiring managers in related industries to ensure courses are current and professionally relevant.


Rize programs leverage the courses you already have:

Our Academic Partners will work directly with you to build a unique program leveraging and integrating courses you already have in your catalog.
A potential Digital Marketing major could look like this:
Example courses from your institution
Business Law
Business Communication
Business Management/Leadership
Consumer Behavior
Courses from Rize
Social Media Marketing
Email Marketing
Digital Marketing Analytics
Viral & Organic Growth
Courses and curriculum

Digital Marketing course descriptions

You can launch this Digital Marketing program by adding 5 Rize courses to your existing catalog, enabling you to market a Digital Marketing degree to prospective students in as little as one semester.

Additionally, this program offers a career navigations course, "How to Get a Job in Digital Marketing". In this experimental 200-level course, we will help students explore career and salary outcomes, learn the skills they need to navigate the job market, and build confidence in their ability to secure an exceptional career after graduation. We’ll give them insight into what a career or job in the Digital Marketing field would actually look like day-to-day.

Expand below to read the course descriptions.

DMC I - Social Media Marketing

The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions.

DMC II - Email Marketing

Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.


How do you find what you're looking for on the internet? Chances are you turn to google or another search engine. Companies use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make sure you see them first every time you turn to a search engine. By the end of this course you'll learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to your website. This online class has optional live sessions.

DMC IV - Digital Marketing Analytics

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition. This online class has optional live sessions.

DMC V - Viral and Organic Growth

“Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. This online class has optional live sessions.

DMC VI - How to Get a Job in Digital Marketing

This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that excites you and meets your financial needs. In this course, you will explore career paths in Digital Marketing, the potential salary outcomes you can expect, and the skills you need to understand whether these salary outcomes will support you. This exploration will lead you to identify target jobs and opportunities. You will then plan the steps you need to take to achieve your goals and begin executing on that plan.

Certified Planning is a great career stats

Students love their Rize courses

“The projects we had to do were very motivating… It sparked interest in me, got the light going in my brain - I loved doing the projects!”
Cole B.
Walsh University
“Rize has given me an opportunity to add something to my degree. Something that I wanted to find at my school but wasn’t there.”
Chisunta C.
Albertus Magnus College
“Class experience is amazing!”
Mary D.
Mary Baldwin University
“It’s helped me know what I want to do in my career because of how immersive the assignments are.”
Jacob J.
Lasell University
“Even though everything was online… it still felt like the same kind of small classroom that I really enjoy, and that’s why I chose my college - so I kinda got that same experience even thru the computer.”
Summer R.
Lasell University
"One of the things I liked about [it] was getting to meet new people from different colleges and getting to hear new experiences and opinions."
Kara B.
Lasell University

Ready to learn more?

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