Give great communicators a new, desirable degree option in a growing field by adding Public Relations to your catalog.
Roles are growing, salaries are up, and for students looking to turn their people skills into a profession, this is an enticing new offering to boost enrollment.
Modern companies are increasingly focused on their public image and brand. This has created a significant demand for employees with an understanding of how to message complex issues to a wide audience. This course will introduce you to Public Relations theory and how business and communication strategies are interrelated. For the final project, you’ll take on the role of communications director and create a holistic strategic PR plan. This online class has optional live sessions.
This course provides students with a range of Strategic Communications and Public Relations tactics that they can deploy to create effective, targeted messaging. The primary focus will be on translating principles and theory to applicable actions. This online class has optional live sessions.
As companies are increasingly taken to task for their errors, the ability to successfully respond to a crisis can mean the difference between weathering a storm or facing collapse. In this course, you will learn how to develop and execute crisis communications strategies for the private and public sectors. By the end of the course, you will be able to help an organization respond confidently and effectively to a wide range of problems. This online class has optional live sessions.
This course serves as a capstone to the Strategic Communications and Public Relations Major. It primarily consists of a semester-length communication research project that students will use to synthesize and hone the skills developed through the course of their college careers. Students will have the opportunity to present their research and findings to experts within the field and will leave the course with a portfolio project to show prospective employers. This online class has optional live sessions.