Enrollment-Driving Video Assets to Promote Rize MBA Specializations

Nearly a year ago, we introduced five cutting-edge MBA specializations designed to give our partners a competitive advantage in graduate business education. With the first MBA courses launching in Fall 2025, we’re excited to announce a new suite of video assets designed to help our partners drive enrollment into the programs. At Rize, we not only help institutions launch in-demand MBA specializations, but we also help them succeed. That means providing ready-made marketing assets and a team of Enrollment Consultants to support our partners' outreach every step of the way.

These new videos are tailored for our partners' use across digital platforms and campaigns to support their own unique outreach, engagement, and student conversion strategies. Whether you’re updating your program page, running a social media campaign, or hosting an info session, these tools are designed to make your marketing more dynamic and effective.

Below, you’ll find an overview of each Rize MBA specialization along with a preview of the video assets. These enrollment-driving resources will help bring each specialization to life for your prospective students, while allowing the flexibility of your institution's unique strategy to shape how.

Artificial Intelligence

"Lead Smarter with a Specialization in AI"

The AI specialization is designed for future leaders who want to stand out in industries increasingly shaped by machine learning, automation, and intelligent systems. Whether students are coming from a tech background or pivoting from another field, this program equips them with a strategic understanding of AI’s role in modern business.

Ideal Video Uses:

• Feature in email campaigns to tech-savvy or career-switching professionals
• Embed in blog posts about the future of leadership in tech
• Use during advising sessions to emphasize tech integration within the MBA

Healthcare Administration

"Lead Hospitals, Not Just Teams..."

The Healthcare Administration specialization helps prepare students for management roles within healthcare systems, clinics, and hospitals. It’s ideal for undergraduate health majors considering graduate school, as well as professionals already in healthcare who are ready to lead.

Ideal Uses:

• Promote in partnerships with local hospitals or clinics
• Share in community health newsletters or pre-health undergraduate programs
• Include in outreach to healthcare employers focused on upskilling

Finance

"Forecast, Fund, and Flourish..."

For students looking to deepen their expertise in financial leadership, the Finance specialization provides the tools to excel in roles such as financial analyst, controller, or CFO. It builds on core MBA skills while delivering specialized knowledge of markets, corporate finance, and forecasting.

Ideal Uses:

• Highlight in campaigns targeting business and finance undergrads
• Pair with job market data on finance career paths
• Feature in employer-sponsored education initiatives

Cybersecurity

"Defend What Matters Most..."

As cyber threats evolve, so does the need for leaders who understand security, risk, and compliance. The Cybersecurity specialization positions students for leadership roles that protect critical infrastructure and digital assets.

Ideal Uses:

• Cross-promote with undergraduate cybersecurity programs
• Share in IT leadership or cyber professional networks
• Include in career services content focused on emerging fields

Business Analytics

"Make Smarter Calls, Faster..."

The Business Analytics specialization empowers students to turn data into action. With applications in marketing, operations, strategy, and beyond, it’s perfect for students pursuing roles that require agility and analytical precision.

Ideal Uses:

• Use in email campaigns focused on decision-making skills
• Share in blog posts or social media about the rise of data-driven leadership
• Embed in advising materials or employer partnerships focused on upskilling

Ready to Use These Videos?

These new video resources are designed to support your recruitment efforts and help students see the value of each MBA track. If you’re a current Rize partner, connect with your Partner Success Lead to explore how to make the most of these assets. If you’re not yet a Rize partner but are interested in adding market-relevant MBA specializations to your offerings, schedule a call to learn how you can leverage these tools and more.